There are numerous new products and equipment that are constantly being introduced into the salon and beauty industry. Salons always need to remain updated on the new arrivals to progress further. Of course as a salon owner or manager, you will need to be sure that the selected products will be right for your salon and client base. But it’s always important to keep track of the latest products that are hitting the market and learn more about new services that can be added to the salon.
Look At Your Client Base
The good client base is what keeps any business functioning, and maintaining good customer relationships is essential to keep them coming back to your salon. When interacting with your clients, pay attention to them when they ask questions about certain services or packages as well. Salon owners or managers should be aware of which products and services are most popular among their client base – it can be easier to select new additions when the clients’ needs are understood.
Select the Right Type Of Advertising
From handing out flyers to promotion on social media – there are more than a few ways to promote the new products and services. The salon needs to bring attention to the new products, and this can be done on the salon’s website or social media page as well. Consider signs and promotional material to attract the attention of walk-in clients too. Try to promote your products to the right clients – for example, you can promote remy human hair extensions or new facial services to brides through bridal packages. You can view more here http://elitehair.com.au.
Focus On Your Brand
Before any new product or service is introduced, make sure that it’s in line with the salon’s brand image – since this is one of the main factors that attracts customers and makes them trust you. Do select quality retail products too. Your salon can try to stand out from other competitors in the area by selecting products or services that they don’t have. For example, the salon can offer tape hair extensions if other salons provide only sew-in or pre-bonded extensions.
Planning And Promotion
Another great way to launch new products is to have an opening or launch, which is also ideal if you will be selling an entire line of products. This will also generate interest in the new offerings, especially when you combine this with social media marketing. Some other great suggestions can include creating special offers, discounts or packages with the new products to encourage clients to try something different.